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The Super Bowl is not just a sporting event; it is a cultural phenomenon that captivates millions around the globe. Super Bowl LIX, held on February 9, 2025, at the Caesars Superdome in New Orleans, showcased an array of commercials that were as entertaining as the game itself. This year, the ads were a veritable feast of star power, creativity, and emotional resonance, leaving viewers buzzing long after the final whistle.
Star-studded appearances
One of the most striking features of this year’s commercials was the impressive lineup of A-list celebrities. Ben Affleck made a triumphant return to the DunKings, while David Beckham’s comedic chemistry with Matt Damon, who played his long-lost twin, brought laughter to audiences in a Stella Artois ad. The cast of the beloved series Schitt’s Creek also made a memorable appearance, showcasing their charm and humor in various spots throughout the evening.
In a heartwarming moment, Meg Ryan and Billy Crystal reunited at Katz’s Deli, 35 years after their iconic scene in When Harry Met Sally. Their nostalgic exchange, punctuated by a humorous nod to their past, was a highlight that resonated with fans of the classic film. Such moments not only entertained but also evoked a sense of nostalgia, reminding viewers of the power of storytelling in advertising.
Beyond the laughter and nostalgia, many commercials delivered poignant messages that struck a chord with audiences. Harrison Ford’s reflective monologue for Jeep emphasized the importance of freedom and personal choice, urging viewers to embrace their unique journeys. Similarly, Nike’s new campaign, featuring the tagline “So Win,” focused on empowering women in sports, showcasing athletes who defy societal expectations.
Dove’s elegant ad, featuring a young girl joyfully running, tackled the critical issue of body image, reminding viewers that confidence should be nurtured from a young age. These commercials not only entertained but also sparked conversations about important social issues, demonstrating the potential of advertising to influence public discourse.
Innovative storytelling and humor
Humor played a significant role in many of the standout commercials. Channing Tatum and the Wrexham AFC team brought a lighthearted touch to STōK Cold Brew Coffee, while Nate Bargatze’s comedic antics in a DoorDash ad showcased his unique brand of humor. The clever use of celebrity cameos and comedic scenarios kept viewers engaged and entertained throughout the night.
Additionally, brands like Budweiser and Pringles embraced humor in their ads, creating memorable moments that resonated with audiences. The Clydesdales made a triumphant return, showcasing their charm in a heartwarming narrative, while Pringles’ whimsical approach to a party scenario added a playful twist to the evening.
As the night unfolded, it became clear that Super Bowl LIX commercials were more than just advertisements; they were a celebration of creativity, star power, and the ability to connect with audiences on a deeper level. From heartfelt messages to comedic brilliance, this year’s ads left an indelible mark, reminding us of the magic that happens when storytelling meets entertainment.