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Disney’s upcoming live-action adaptation of Snow White, set to hit theaters on March 21, is already stirring significant buzz, albeit not all of it positive. The film, which reimagines the beloved 1937 animated classic, has been the subject of intense scrutiny on social media platforms. This scrutiny stems from a combination of the film’s progressive creative choices and the controversial remarks made by its lead actress, Rachel Zegler. As Disney navigates this turbulent landscape, the studio is employing unique strategies to manage the film’s rollout.
Managing the premiere amidst controversy
In a move that underscores the challenges facing the production, Disney has opted for a carefully curated world premiere in Los Angeles on March 15. Contrary to some reports suggesting a scaled-back event, the studio has decided to restrict access to traditional red carpet press. This decision aims to shield Zegler and her co-star Gal Gadot, who portrays the Evil Queen, from impromptu questions that could exacerbate the ongoing backlash. Disney’s rationale for this approach is to create a more celebratory and family-friendly atmosphere that aligns with the film’s intended audience.
The controversy surrounding Snow White is not new. Zegler’s casting, as a Colombian actress in a role traditionally associated with a character described as having skin “as white as snow,” sparked heated debates online. Furthermore, her candid critiques of the original film, which she deemed “extremely dated” in its portrayal of women, have only fueled the fire. Gadot, too, has faced scrutiny for her outspoken support of Israel, particularly in light of recent geopolitical tensions. Despite these challenges, Disney’s marketing efforts have been notably subdued, with advance ticket sales commencing less than two weeks before the film’s release.
Anticipated box office performance
Despite the controversies and a seemingly cautious marketing approach, early tracking suggests that Snow White could debut with a domestic box office of $50 million to $56 million. This projection, if realized, would position the film favorably against previous adaptations like the 2015 remake of Cinderella. However, industry insiders express concern that without a surge in public interest, the film’s opening weekend might align more closely with the $45 million debut of Dumbo in 2019. As the premiere approaches, the question remains: can Disney’s Snow White overcome its challenges and resonate with audiences?