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As the highly anticipated return of Celebrity Big Brother approaches, the excitement is tempered by a wave of discontent among its loyal fanbase. Set to premiere on April 7, the iconic reality show will once again invite a cast of yet-to-be-revealed celebrities into its infamous UK house for three weeks of unfiltered drama and entertainment. However, a significant scheduling change has left many viewers feeling frustrated.
New airtime sparks disappointment
Traditionally airing at 9 PM, the show will now shift to a later 10 PM slot on Sundays, a move that has been attributed to ITV’s new initiative, New Drama Sundays. This programming strategy aims to introduce a new drama series during the 9-10 PM hour, with the latest offering being the six-part thriller Protection. While the official ITV guide for April has yet to be released, reports suggest that this change will persist throughout the season.
The implications of this shift are significant, particularly for the after-show special, Late and Live, which is now expected to run past midnight. Fans have taken to social media to voice their concerns, with many expressing that the late airtime is impractical for those with early morning commitments. Comments such as, “Nobody is staying up until 11 PM to watch this on a school/work night,” reflect a growing sentiment of discontent.
Mixed reactions from the fanbase
While some viewers have voiced their disappointment, not all reactions have been negative. A segment of the audience has pointed out that many fans have been accustomed to watching Big Brother at 10 PM for years, suggesting that the change may not be as catastrophic as others believe. Suggestions have also emerged, proposing alternative solutions such as moving the show to ITV2 or utilizing ITVX for airing the drama.
As the show gears up for its return, the anticipation surrounding the cast remains palpable. Rumors abound regarding potential participants, including Coronation Street star Jack P Shepherd and Olympic champion Daley Thompson. However, the official lineup will only be revealed once the show begins airing, adding an additional layer of intrigue to the upcoming season.
Behind-the-scenes changes and future prospects
In addition to the scheduling changes, the production of Celebrity Big Brother has also undergone a significant transition. The show’s filming location has moved from Garden Studios in Harlesden to Titan Studios, with reports indicating that the live eviction set and adjacent garden have been completely rebuilt. This shift not only reflects a commitment to revitalizing the show but also hints at a fresh approach to the beloved format.
As fans await the new season, the combination of scheduling changes and production updates has set the stage for a season filled with both excitement and uncertainty. With a mix of skepticism and hope, viewers are left to wonder how these changes will ultimately impact their viewing experience.