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A New Era of Community Engagement
In an exciting development for sports enthusiasts and community advocates alike, ALLCITY Network has announced a significant partnership with Big Brothers Big Sisters of America (BBBSA). This collaboration is set to kick off during the NFL Draft Week, marking a pivotal moment in how local sports coverage can intersect with community development. The goal is clear: to harness the unifying power of sports to inspire and uplift youth across the United States.
Connecting Audiences Through Mentorship
At the heart of this partnership is a mutual belief in the transformative potential of mentorship. Jon Riskin, VP of Revenue at ALLCITY Network, emphasized the company’s commitment to not only entertain but also make a meaningful impact in communities. By partnering with BBBSA, ALLCITY aims to strengthen its local ties while promoting a mission that resonates deeply with both its creators and its audience.
Adam Vasallo, BBBSA’s Chief Marketing Officer, echoed these sentiments, stating that the collaboration will serve as a bridge linking sports media with youth mentorship programs. This strategic alliance is expected to expand the reach of mentoring initiatives, connecting passionate sports communities with opportunities to support and uplift young individuals.
What to Expect from the Partnership
As this partnership unfolds, audiences can look forward to a variety of engaging content integrations. The collaboration will be prominently featured across ALLCITY’s city networks, including CHGO (Chicago), DLLS (Dallas), DNVR (Denver), PHLY (Philadelphia), and PHNX (Phoenix). These integrations will showcase custom content designed to promote the essence of mentorship while celebrating local sports culture.
Throughout the year, this partnership will continue to evolve, incorporating a full calendar of activations. These will include content collaborations, merchandise initiatives, fundraising events, and community gatherings, all aimed at fostering a vibrant exchange between sports and mentorship.
The Impact of Big Brothers Big Sisters
Founded over a century ago, BBBSA stands as the largest and most experienced youth mentoring organization in the United States. Their mission revolves around creating and supporting one-to-one mentoring relationships that unlock the potential within young individuals. This evidence-based approach has led to numerous positive outcomes, such as improved educational achievements, increased confidence, and healthier relationships.
With over 230 local agencies operating in more than 5,000 communities nationwide, BBBSA is well-equipped to facilitate impactful mentoring experiences. As ALLCITY Network amplifies these efforts through its diverse platforms, the potential for positive change in youth lives is immense.
About ALLCITY Network
Launched in 2019, ALLCITY Network has rapidly redefined local sports coverage by delivering tailored content across various digital platforms, including streaming, podcasts, and social media. With a presence in major cities like Denver, Phoenix, Chicago, Philadelphia, and Dallas, ALLCITY offers an extensive portfolio of over 35 daily and weekly shows. In addition to its media offerings, the network engages with fans through Diehard Memberships and community events, such as tailgates and watch parties, fostering a sense of belonging among sports fans.
As ALLCITY continues to innovate in the realm of local sports, this partnership with BBBSA represents a significant step forward in using the power of sports not just for entertainment, but for meaningful community engagement.